PPC stands for Pay per Click. The fundamental difference between SEO, Search Engine Optimization and PPC, Pay Per Click is with PPC ads (i.e Google Adwords) you could get online visibility in search engines where you will have to pay for every click your ad gets whereas in SEO no money needs to be paid to search engine companies.
There are certain pros and cons of SEO over PPC. In most cases both are effective. Advertising works all the time if inbound approach is followed.
Here are the advantages of SEO over PPC
People do not use search engines for ads. They want organic search results to serve their purpose.
- When Internet users look for something, more than 8 out of 10 rely on search engines, not simple surfing.
- 85% of these searchers don’t click on paid links.
- 63% of links that are naturally displayed at the top of search engines get clicks.
- Being naturally found at the top (due to SEO, not to PPC) converts 30% higher (=brings 30% more money).
PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it’s just money down the drain. No matter the visitors convert into your customers or not, money (CPC) is to be paid for every click. SEO is different, in terms of investment and effect. First you pay (and all of us SEOs know that real optimization costs are not that big), and some months later you start getting dramatic results.
Here are the advantages of PPC over SEO
PPC or pay per click gets you results as and when required. Literally you can start getting targeted people to visit your website/landing page right now. Well it costs money for every clicks but if it can be done wisely complying with the concerned networks, it is a gem.
Another important advantage point of PPC is, you can target as many keywords as you want for a single landing page but in ethical search engine optimization you can’t be targeting all the keywords that could bring you business.