Online presence of your Medical Practice is not just an option anymore. If you are not capitalizing on qualified patients who could be finding your practice from internet, literally you are leaving money on the table because your local competitors taking due advantage of it.
Being a doctor or opening up a professional healthcare clinic is pretty difficult these days. Even more difficult is to attract patients consistently to your clinic. Traditional marketing strategies still work but not like it used to work before when it comes to attracting patients. Moreover it is always difficult to measure the Return On Investment on traditional advertising practices like television ads, Newspaper ads, bill boards, leaflets and other major offline conventional advertising channels.
in the modern era of internet, people’s attitude towards selecting a doctor or clinic has altogether been changed. They just don’t believe in the fluff any more. Unless they are given exclusive insight which is beyond the obvious they are not going to hit your clinic’s door.
Everyone has a smart phone these days. They use internet for almost whatever they want in the locality or in national/international level like never before. When it comes to finding a doctor of a particular specialization, they surely are using Google from their mobile itself if not from Desktop computer. They jot down the detail of the local reputed doctors of their interest. Then they visit their websites. After that they go through about the doctors, their portfolio, review of other patients and then decide who to get themselves shown. This is the hard reality but you get the point.
In this highly improved internet age of communication, if you are not opting for digital marketing for your clinic or own practice, you are simply leaving money on the table and not getting to help patients who really need your exclusive medical service.
You don’t have to look for patients because patients are badly looking for you.
They want the best doctor around. They want to get cured. But if Doctors hide behind the rock, how could patients find them. Another irony is, some not so popular doctors are flooded with patients just because they are taking due advantage of targeted online visibility.
Being a good doctor without much patients is pointless
You just have to come up with a professional online presence and visibility so that your practice or healthcare clinic gets found in the search engine especially Google. Here at ClickyMind we do exactly what you need. Besides doing online marketing for other industry verticals our major portion of clients are Doctors and healthcare from around the world. We specialize in digital marketing for doctors and healthcare.
How to create online presence for your medical service?
It’s pretty obvious. You need a website integrated to all the major social media channels. The website should be having relevant content about your medical practice or about your clinic including every relevant details which your potential patients might frequently ask. Website should focus on your unique selling point which will make you stand out from the crowd. We understand how to optimize the conversion because we keep doing it. The website must be mobile friendly and responsive to other devices.
How To get online visibility?
In digital marketing, their are countless ways to get online visibility but as you are already know that patients are going to find you from search engines, you need search engine visibility to be specific. Now in order to get search engine visibility, you can either go for paid advertising or Search Engine Optimization. Paid advertising will cost you sky high whereas search engine optimization will cost you very less and there are several advantages of doing SEO to paid advertising. The main advantage that you get is, normal searchers, prefer to click an organic listing than that of a paid listing. It’s proven. Even you can do it but you need to learn quite a lot of stuff. You are into medical profession. If you want to get into the nitty grities of creating website and learning the technical complexity of SEO then your main focus will get shifted to say the least. It’s always better for you to outsource your digital marketing module to an agency or a trusted freelancer who would do it for you 100X better than you. and then you get to focus in your own domain.
SEO is the new-normal to get you patients through the power of internet .Indirectly here at ClickyMind we are generating targeted leads for your medical business to grow.
The main problem starts when a doctor hires a web designer or developer for launching a medical practice website. The web designer or developer may be highly talented but due to the lack of keyword research & SEO know-how they end up creating a professional looking vibrant site which in most cases becomes highly search engine unfriendly and the purpose of creating the website is not fulfilled. And unfortunately the Doctor/clinic doesn’t get the expected return on the investment.
Being experienced web marketing consultant kolkata, India when we design or develop a medical website, every little known SEO factors are optimized for best results from the very beginning. And the website that you get works as a passive powerful patient attraction magnet magnet in your favour.
We can not publicly disclose all our beloved Doctor’s websites and the respective keywords . If you come on-board, we never mind showing you all the proof in detail. The reason behind this is to protect our beloved clients from unwanted hazards. All the time, people are searching for your practice in the internet. Get found in Google with our exclusive medical website design Search Engine Optimization services. If you intend to get more patients through your Website, please do contact now. Call @ 09874490177
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